Decision details

The purpose of this report is to outline the range of consultation undertaken to determine a name for the new community North of Fareham.

This report outlines the consultation methods used, and the audiences consulted with to determine a formal name for the new community North of Fareham.

Previously the site has been referred to as the Strategic Development Area (SDA) and the new community North of Fareham (NCNF).  Neither of these references creates any real identity for the area, and is not easily identifiable to the general public.

It was agreed some months ago by the Council, and the key landowners of the area concerned, that the Council would lead a consultation exercise to determine a name for the new community, which would be chosen by the residents of and visitors to Fareham by voting for a favourite name.

Extensive research was carried out to establish the features of the land on which the new community is to be built, the relevant historical sites, buildings, farms and landowners, whose names and references could be taken into account.

A long list of names was created, which was reduced to three options after much research was carried out regarding what the names meant or referred to, any inappropriate use or acronyms that could be applied, where else the names were used etc.

The three names selected were:

Spurlings

The name “Spurlings” is marked on the 1879 Ordnance Survey map and today, there is a Spurlings Road north of the M27 at Junction 11.

Swansdell

Swans Dell Cottage was occupied in 1841 by the gamekeeper of Roche Court and is marked on the 1879 Ordnance Survey map.

Welborne

Welborne relates to 2 fields north of Kiln Road and south of Kneller Court; the land was owned by the Gardiner family of Roche Court.

Further, more detailed information about the origins of the names is included in the body of the report.

This report details the ways in which the consultation was carried out, and who with from 1 February to 31 March 2013.

The results of the consultation votes will be presented at the Executive on 15 April 2013, after they have all been counted, and a formal name for the new community will be announced at the meeting.

That the Executive approves the name of the new community North of Fareham as Welborne, based on the highest number of votes received for one of the three names above.